{"title":"CAM'S ESSENTIALS","description":"","products":[{"product_id":"khc-hammer-hoodie","title":"KEEP HAMMERING ARROW HOODIE","description":"\u003cp data-start=\"1095\" data-end=\"1147\"\u003eOwn the hoodie that reminds you where you’re headed. The Keep Hammering Arrow Hoodie is built for the ones who move with purpose. The arrow graphic represents direction, focus, and forward progress. Made from 8.25 oz premium cotton poly fleece, it delivers midweight warmth, structure that holds its shape, and comfort that lasts through training, travel, and everyday wear.\u003c\/p\u003e","brand":"Shop","offers":[{"title":"S \/ Light Grey","offer_id":48269627949364,"sku":"KHC-HAMMER-DT6100-HEATHEREDCHARCOAL-S","price":60.0,"currency_code":"USD","in_stock":true},{"title":"S \/ Brown","offer_id":48269626868020,"sku":"KHC-HAMMER-DT6100-HEATHEREDCHARCOAL-S","price":60.0,"currency_code":"USD","in_stock":true},{"title":"S \/ Olive","offer_id":48269626540340,"sku":"KHC-HAMMER-DT6100-HEATHEREDCHARCOAL-S","price":60.0,"currency_code":"USD","in_stock":true},{"title":"S \/ Charcoal","offer_id":48244054196532,"sku":"KHC-HAMMER-DT6100-HEATHEREDCHARCOAL-S","price":60.0,"currency_code":"USD","in_stock":true},{"title":"M \/ Light Grey","offer_id":48269627982132,"sku":"KHC-HAMMER-DT6100-HEATHEREDCHARCOAL-M","price":60.0,"currency_code":"USD","in_stock":true},{"title":"M \/ Olive","offer_id":48269626573108,"sku":"KHC-HAMMER-DT6100-HEATHEREDCHARCOAL-M","price":60.0,"currency_code":"USD","in_stock":true},{"title":"M \/ Charcoal","offer_id":48244054229300,"sku":"KHC-HAMMER-DT6100-HEATHEREDCHARCOAL-M","price":60.0,"currency_code":"USD","in_stock":true},{"title":"M \/ Brown","offer_id":48269626900788,"sku":"KHC-HAMMER-DT6100-HEATHEREDCHARCOAL-M","price":60.0,"currency_code":"USD","in_stock":true},{"title":"L \/ Light Grey","offer_id":48269628014900,"sku":"KHC-HAMMER-DT6100-HEATHEREDCHARCOAL-L","price":60.0,"currency_code":"USD","in_stock":true},{"title":"L \/ Charcoal","offer_id":48244054262068,"sku":"KHC-HAMMER-DT6100-HEATHEREDCHARCOAL-L","price":60.0,"currency_code":"USD","in_stock":true},{"title":"L \/ Olive","offer_id":48269626605876,"sku":"KHC-HAMMER-DT6100-HEATHEREDCHARCOAL-L","price":60.0,"currency_code":"USD","in_stock":true},{"title":"L \/ Brown","offer_id":48269626933556,"sku":"KHC-HAMMER-DT6100-HEATHEREDCHARCOAL-L","price":60.0,"currency_code":"USD","in_stock":true},{"title":"XL \/ Light Grey","offer_id":48269628047668,"sku":"KHC-HAMMER-DT6100-HEATHEREDCHARCOAL-XL","price":60.0,"currency_code":"USD","in_stock":true},{"title":"XL \/ Brown","offer_id":48269626966324,"sku":"KHC-HAMMER-DT6100-HEATHEREDCHARCOAL-XL","price":60.0,"currency_code":"USD","in_stock":true},{"title":"XL \/ Olive","offer_id":48269626638644,"sku":"KHC-HAMMER-DT6100-HEATHEREDCHARCOAL-XL","price":60.0,"currency_code":"USD","in_stock":true},{"title":"XL \/ Charcoal","offer_id":48244054294836,"sku":"KHC-HAMMER-DT6100-HEATHEREDCHARCOAL-XL","price":60.0,"currency_code":"USD","in_stock":true},{"title":"2XL \/ Olive","offer_id":48269626671412,"sku":"KHC-HAMMER-DT6100-HEATHEREDCHARCOAL-2XL","price":60.0,"currency_code":"USD","in_stock":true},{"title":"2XL \/ Brown","offer_id":48269626999092,"sku":"KHC-HAMMER-DT6100-HEATHEREDCHARCOAL-2XL","price":60.0,"currency_code":"USD","in_stock":true},{"title":"2XL \/ Charcoal","offer_id":48244054327604,"sku":"KHC-HAMMER-DT6100-HEATHEREDCHARCOAL-2XL","price":60.0,"currency_code":"USD","in_stock":true},{"title":"2XL \/ Light Grey","offer_id":48269628080436,"sku":"KHC-HAMMER-DT6100-HEATHEREDCHARCOAL-2XL","price":60.0,"currency_code":"USD","in_stock":true},{"title":"3XL \/ Olive","offer_id":48269626704180,"sku":"KHC-HAMMER-DT6100-HEATHEREDCHARCOAL-3XL","price":60.0,"currency_code":"USD","in_stock":true},{"title":"3XL \/ Brown","offer_id":48269627031860,"sku":"KHC-HAMMER-DT6100-HEATHEREDCHARCOAL-3XL","price":60.0,"currency_code":"USD","in_stock":true},{"title":"3XL \/ Charcoal","offer_id":48244054360372,"sku":"KHC-HAMMER-DT6100-HEATHEREDCHARCOAL-3XL","price":60.0,"currency_code":"USD","in_stock":true},{"title":"3XL \/ Light Grey","offer_id":48269628113204,"sku":"KHC-HAMMER-DT6100-HEATHEREDCHARCOAL-3XL","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/5150\/5204\/files\/KEEP_HAMMERING_ARROW_HOODIE_BROWN_FRONT.png?v=1778014756"},{"product_id":"keep-hammering-trucker-hat","title":"KEEP HAMMERING TRUCKER HAT","description":"\u003cp data-end=\"1039\" data-start=\"749\"\u003eThe Keep Hammering Trucker Hat delivers a timeless silhouette built for everyday wear. Constructed on the trusted Richardson 112 platform, this men’s black trucker hat features a structured six panel front, breathable mesh back, and bold embroidery that carries the mindset wherever you go.\u003c\/p\u003e","brand":"Shop","offers":[{"title":"Default Title","offer_id":48293161795892,"sku":"KHC-HMRHAT-112-BLACK","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/5150\/5204\/files\/KHC_KEEPHAMMERINGTRUCKERHAT_FRONT.png?v=1778875164"},{"product_id":"nobody-cares-work-harder-trucker-hat","title":"NOBODY CARES OG TRUCKER HAT","description":"\u003cp data-start=\"761\" data-end=\"1002\"\u003eThe Nobody Cares. Work Harder! OG Hat is the original statement piece. Built on the trusted Richardson 112 platform, this men’s black snapback hat features bold full front embroidery and a structured six panel fit designed for everyday wear.\u003c\/p\u003e","brand":"Shop","offers":[{"title":"Default Title","offer_id":48293161894196,"sku":"KHC-NCWH-112-BLACK","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/5150\/5204\/files\/ncwh-trucker-front-hat.png?v=1778874522"},{"product_id":"endure-book","title":"ENDURE BOOK","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003e\u003cstrong\u003eTHE EXPLOSIVE NEW YORK TIMES AND NATIONAL BESTSELLER\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003ePush beyond your physical limits to improve yourself by following bowhunter and ultramarathoner Cameron Hanes's lifelong philosophies and disciplines.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e“It’s all mental.”\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eI say this all the time, and it’s true.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eIf you believe you can do it, you can.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eWe all have virtually limitless potential.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eOur bodies are capable of so much more than what we ask of them.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eTake off the mental handcuffs, get out there, and start on your way today.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eWhat is your passion? You can become better at it.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eCommitting yourself to fitness only fuels your beliefs.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eYou gotta believe to achieve.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eGet you're copy of Cameron Hanes Best Seller today!\u003c\/span\u003e\u003c\/p\u003e","brand":"Shop","offers":[{"title":"Default Title","offer_id":48343128146228,"sku":"KHC-ENDUREBOOK","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/5150\/5204\/files\/ENDUREBook_01.png?v=1732247114"},{"product_id":"nobody-cares-hammer-t-shirt","title":"NOBODY CARES HAMMER T-SHIRT","description":"\u003cp class=\"p1\"\u003eThe Nobody Cares Hammer T-Shirt is built around one simple standard, put in the work. Featuring the hammer graphic alongside the Nobody Cares message, it represents effort, discipline, and personal responsibility. Built from a lightweight and smooth triblend using airlume combed and ring-spun cotton this t-shirt \u003cspan style=\"font-size: 0.875rem;\"\u003eis a reminder that results are earned through action, not attention.\u003c\/span\u003e\u003c\/p\u003e","brand":"Shop","offers":[{"title":"S \/ Black","offer_id":48478811029812,"sku":"KHC-NCWHAMMER-TSTRI-CHARCOALBLACKTRIBLEND-S","price":38.0,"currency_code":"USD","in_stock":true},{"title":"M \/ Black","offer_id":48478811062580,"sku":"KHC-NCWHAMMER-TSTRI-CHARCOALBLACKTRIBLEND-M","price":38.0,"currency_code":"USD","in_stock":true},{"title":"L \/ Black","offer_id":48478811095348,"sku":"KHC-NCWHAMMER-TSTRI-CHARCOALBLACKTRIBLEND-L","price":38.0,"currency_code":"USD","in_stock":true},{"title":"XL \/ Black","offer_id":48478811128116,"sku":"KHC-NCWHAMMER-TSTRI-CHARCOALBLACKTRIBLEND-XL","price":38.0,"currency_code":"USD","in_stock":true},{"title":"2XL \/ Black","offer_id":48478811160884,"sku":"KHC-NCWHAMMER-TSTRI-CHARCOALBLACKTRIBLEND-2XL","price":38.0,"currency_code":"USD","in_stock":true},{"title":"3XL \/ Black","offer_id":48478811193652,"sku":"KHC-NCWHAMMER-TSTRI-CHARCOALBLACKTRIBLEND-3XL","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/5150\/5204\/files\/NOBODYCARESHAMMERT-SHIRT_BLACK_BACK.png?v=1777911579"},{"product_id":"leather-hammer-hat","title":"KEEP HAMMERING OG LEATHER PATCH HAT","description":"\u003cp data-start=\"1015\" data-end=\"1318\"\u003eThe Keep Hammering OG Leather Patch Hat blends technical performance with elevated detail. 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Perfect for fueling your focus, this mug is an essential companion for anyone driven to push limits and achieve greatness.\u003c\/p\u003e","brand":"Shop","offers":[{"title":"Default Title","offer_id":48604843835700,"sku":"KHC-GUCMUG","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/5150\/5204\/files\/CHMonogram-Mug.png?v=1750221002"},{"product_id":"khc-flag-khred","title":"KEEP HAMMERING ARROW FLAG","description":"\u003cp class=\"p1\"\u003e\u003ci\u003eKEEP HAMMERING\u003c\/i\u003e staked to the ground with a bold arrow driven straight through the center.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis flag is a statement — planted like a war banner. The arrow through the text isn’t just design — it’s intent. It’s drive. It’s putting your mark in the dirt and saying \u003ci\u003e“I’m here. I’m not leaving. I’ll keep hammering until the job’s done.”\u003c\/i\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eNo shortcuts. No quit. Just daily pressure applied until progress gives way.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis is the flag you hang where there’s no room for excuses. It’s a reminder that success doesn’t care about feelings — it answers only to effort.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eStake your mindset. Own the grind. \u003ci\u003eKeep Hammering.\u003c\/i\u003e\u003c\/p\u003e","brand":"Shop","offers":[{"title":"Default Title","offer_id":48872751530292,"sku":"KHC-FLAG-KHRED","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/5150\/5204\/files\/Keep_Hammering_Flag_Deatil_00.png?v=1756178130"},{"product_id":"undeniably-premium-crewneck","title":"KEEP HAMMERING OG PREMIUM CREWNECK","description":"\u003cp data-end=\"1033\" data-start=\"773\"\u003eThe Keep Hammering OG Premium Crewneck is built for days when you want effortless comfort without looking casual. 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Work Harder!\u003c\/p\u003e","brand":"Shop","offers":[{"title":"Default Title","offer_id":49045826011444,"sku":"KHC-BLKWHT-HAT-258-BLACKWHITE","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/5150\/5204\/files\/KHC-NCWHROPEHAT-BLACKWHITE_1.png?v=1778874628"},{"product_id":"keep-hammering-arrow-dark-t-shirt","title":"KEEP HAMMERING ARROW DARK T-SHIRT","description":"\u003cp\u003eWhat you do in the dark matters…. One thing I’ve learned is that sweat and sacrifice cures most ills. 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