Join us for a conversation with Jessi Gabriel, director of marketing at Grand Slam Track.
Grand Slam is an elite track event series featuring the sport's biggest stars in head-to-head competition. Jessi talks about how Grand Slam is helping transform the track world, her experience in marketing in the track industry and more!
Listen: YouTube | iTunes | Spotify
Follow Jessi: Instagram
Timestamps:
00:00:00 Grand Slam Track & The Sport of Track
00:06:51 Compensation in the Grand Slam
00:13:20 Jessi’s Knowledge in Marketing
00:20:43 Jessi’s Background, Traveling, & Minnesota
00:26:08 Track Athletes Regimens
00:32:51 Ad Break (LMNT & Ketone-IQ)
00:35:07 Rivalries in Track
00:41:27 The Relationship Between the Olympics & the Athletes
00:54:24 Marketing: Continually Learning About the Industry
00:57:31 Telling Athletes Stories
01:02:31 Finding Media Talent for Grand Slam
01:03:55 Sh*t Talk, Drama, & Tension Between the Athletes
01:09:12 Eugene Track World Championships & the 2020 Olympic Games
01:14:29 Jessi’s Advice to Athletes from a Business Standpoint
01:19:28 Ben Blankenship: The Endless Mileage Project
01:30:35 QA: Will Track Start Hosting Big Guest Appearances?
01:33:58 QA: Will There be Qualifying for the Average Joe Runner?
01:39:12 QA: Resistance from Any Traditional Track Organizations?
01:43:04 QA: Your Opinion on Ultramarathons in the Olympics?
01:49:05 Outro
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